Direct Experiment is a cutting-edge CRO platform designed to help digital-first teams optimize conversions through rapid A/B testing, multivariate analysis, and intuitive design workflows.
Founded by Mitul Tripathi, who architected the product end-to-end as CTO, Direct Experiment blends technical precision with creative strategy to deliver measurable ROI, faster experimentation cycles, and seamless integration across platforms.
Our mission is simple: make experimentation scalable, insightful, and accessible—so every click leads to clarity.
To become the go-to experimentation platform for Indian and global teams—trusted for speed, clarity, and growth.