Enhance Digital Experiences & Boost Conversions
Your customers evolve every day. Embrace their changing behaviors, refine with powerful experimentation, and craft experiences that resonate. Elevate conversions across your websites
Integrated Experimentation Platform
Optimize entire digital user journeys from start to finish to deliver precisely what your customers need.
Experiment
Test everything across your digital properties. Seamlessly integrate customer data to run targeted experiments aligned with your unique business goals.
- A/B Testing
- Multivariate Testing
Observe
Leverage qualitative customer analytics to grasp evolving user behavior. Turn these insights into actionable, testable hypotheses.
Personalize
Create tailored experiences for specific user segments by leveraging customer data from your sources, applications, and analytics.
Why Direct Experiment Leads the Industry
Direct Experiment isn’t just another CRO tool—it’s your growth engine. From hands-on support to ROI-focused innovation, we’re built for teams that demand clarity, speed, and results.
24x7 Support That Moves With You
With Direct Experiment, help is never out of reach. Get fanatical support, a dedicated success manager, and on-demand team augmentation—so your experiments never stall.
ROI That Speaks for Itself
Why pay more for less? Direct Experiment delivers higher returns than legacy platforms in the Industry—letting you scale faster without overspending.
Privacy-First, Always
Trust is built into every test. With GDPR, CCPA, HIPAA, and ISO compliance, Direct Experiment ensures your data stays protected and your users stay respected.
How DeX Solves Common CRO Pain Points
Direct Experiment is built to address the biggest frustrations faced by Conversion Rate Optimization professionals. Our features are designed to simplify the workflow and provide clear, actionable insights.
Actionable Reporting & Proving Value
DeX’s detailed analytics report provides the hard data you need to prove value. Easily deploy winning features to production to show tangible business impact.
Effortless Implementation & Resources
Create and deploy tests within a few minutes with a simple, script-based integration. This reduces reliance on developers and accelerates your testing cycle.
Clear Data & Interpretation
Get a clear overview with detailed analytics on geo-location, devices, and OS. Define clear success metrics using element click and page view goals to avoid misinterpretation.
Strategic Testing & Audience Targeting
Run sophisticated A/B and MVT (DT) tests with targeted audiences and page delivery rules. This ensures your experiments are relevant and impactful.
Enhanced User Experience & Friction Reduction
Easily tweak changes and personalize experiences for specific audiences. Quickly deploy proven features to fix friction points and improve the user journey.
Flexible Experimentation & Scheduling
Schedule your activities to run automatically at optimal times. Test multiple variations at once to find winning combinations faster and adapt to changing trends.
Empower Your Entire Team with a Unified Platform
An impactful optimization program benefits the entire organization. Our platform is designed to empower every team by solving problems specific to them.
Build & Deploy with Confidence
Developers get the tools they need to build and deploy experiences with minimal friction. Our platform provides a clear, script-based integration that’s easy to implement and won’t slow down your website.
- Lightweight Code: A small footprint ensures no performance penalties.
- Seamless Integration: Our platform integrates smoothly with your existing tech stack.
- Robust Tools: A powerful visual editor and code editor give you full control.
Drive Growth with Actionable Insights
For CRO marketers, the focus is on results. Our platform provides intuitive, real-time analytics and reporting to help you understand user behavior, validate hypotheses, and prove the ROI of your optimization efforts.
- Intuitive Reports: Easily visualize campaign performance and key metrics.
- A/B & MVT Testing: Run powerful tests without needing a developer for every change.
- Conversion Goals: Set and track goals with ease to measure true impact.
Prioritize & Validate Your Roadmap
Product managers can use DeX to test new features and designs before committing valuable development resources. Validate your ideas with real user data, de-risk your product roadmap, and build what users truly want.
- Feature Flagging: Roll out new features to specific user segments.
- User Feedback Loops: Use experimentation to gather data that informs product decisions.
- Seamless Rollouts: Deploy winning variations directly to your production environment.
Test Everything with DeX
Choose your preferred testing method with our flexible experimentation tools
Visual Editor
Create and deploy experiments in minutes with our intuitive visual editor. No coding required - simply point, click, and customize.
- Drag-and-drop interface for effortless editing
- Real-time preview of changes
- Comprehensive element styling tools
- Version history and team collaboration
Driven by a customer-focused data platform
Dex's agile, event-driven architecture seamlessly integrates with your websites and code bases, providing a comprehensive 360-degree view of your customers. Make instant decisions with real-time customer data at your fingertips. Gain insights from unified data provided by Dex and other platforms you use to deliver delightful experiences.
Driven by Dex's advanced technology
Dex is designed to reduce payloads, enhance latency, and compute only the essential elements for your campaigns. Achieve precise results with unparalleled speed by utilizing GCP's secure and scalable infrastructure.